Together we can help everyone find the words to talk about pregnancy and baby loss.
Our Finding the Words campaign is part of our aim to break the silence around pregnancy loss and baby death by encouraging everyone to sensitively start a conversation with someone who has had this experience, however long ago.
Bereaved parents often tell us that when friends, family members and colleagues reach out to them following pregnancy loss or the death of their baby, it lets them know they aren't alone with their grief.
Who do you want to find the words to talk to?
Friend
We know that you want to support your friend, but finding the words isn’t always easy. We can help. Here are five easy ways to feel more confident to talk to your friend about pregnancy loss and baby death.
- Watch and share our film
- Read our conversation starter tips
- Signpost to Sands support
- Put up a Finding the Words campaign poster in your local area by downloading your own A4 poster or A3 poster to print at home. Doing something practical together and talking about our tips could be a way to open up conversation at the same time as raising awareness more widely in your community
- Show your support with a fundraiser
Family member
We know that you want to support your family member, but finding the words isn’t always easy. We can help. Here are five easy ways to feel more confident to talk with them about pregnancy loss and baby death.
- Watch and share our film
- Read our conversation starter tips
- Signpost to Sands support
- Put up a Finding the Words campaign poster in your local area by downloading your own A4 poster or A3 poster to print at home. Doing something practical together and talking about our tips could be a way to open up conversation at the same time as raising awareness more widely in your community
- Show your support with a fundraiser
Colleague
If you're an employer, manager or HR professional, find out how to support bereaved parents at work with our free Bereavement in the Workplace training.
We know you want to support your colleague, but finding the words isn’t always easy. We can help. Here are four easy ways to feel more confident to talk with your colleague about pregnancy loss and baby death.
- Watch and share our film
- Read our conversation starter tips
- Signpost to Sands support
- Put up a Finding the Words campaign poster in your place of work to help encourage others to sensitively start a conversation about pregnancy loss and baby death. Download your own A4 poster or A3 poster to print in the office
Community member
We know that you want to support others in your community, but finding the words isn’t always easy. We can help. Here are five easy ways to feel more confident to talk to them about pregnancy loss and baby death.
- Watch and share our film
- Sign up to our free training for community leaders
- Read our conversation starter tips
- Signpost to Sands support
- Put up a Finding the Words campaign poster in your community space to help encourage others to sensitively start a conversation about pregnancy loss and baby death. Download your own A4 poster or A3 poster to print at home
Patient
In your role, you can have a positive influence on how parents and families experience their care, even if their baby dies. At Sands, we understand that finding the words isn’t always easy, even for the most experienced of health professionals
Our advice on sensitive and effective communication may help you feel more confident when working with those who are going through pregnancy loss or baby death. Here are four other ways you can help yourself and others talk to patients about pregnancy loss and baby death.
- Watch and share our film
- Check out and share our Bereavement Care training with colleagues
- Signpost to Sands support
- Put up a Finding the Words campaign poster in your hospital to help encourage others to sensitively start a conversation about pregnancy loss and baby death. Download your own A4 poster or A3 poster to print in the office
Start a conversation about baby loss
Currently in the UK, 13 families a day suffer the heartbreak of losing their baby before, during or shortly after birth. And at least 15% of pregnancies end in miscarriage.
Talking about pregnancy loss or the death of a baby can feel very difficult but finding the right words at the right time can really help to support bereaved parents or families when they need it most.
You can help to break the silence and find the words to talk to a friend, family member, or colleague whose baby has died.
Bereavement at work
Creating a supportive workplace environment isn't always easy but is essential. Colleagues and managers tell us that they often don't know what to say or how to support someone who has had a miscarriage or if a colleague's baby has died.
Our Bereavement in the Workplace training is designed to help colleagues and managers to find the right words, implement best practice and support your HR and People Wellbeing policies. We are here to help you get it right.
If you are a bereaved parent who is thinking about returning to work or a colleague or a people leader looking for guidance on how to support a bereaved parent, download our returning to work booklet or find out more about our Bereavement in the Workplace training.
Finding the Words poster
Could you help more people in your local community to have the confidence to sensitively start conversations with people who have been affected by pregnancy or baby loss by displaying one of our Finding the Words posters?
Download your own A4 poster or A3 poster to print at home. Please read the instructions on the back of the poster before displaying.