Sands is one of six UK charities chosen to benefit from the Good Morning Britain 1 Million Minutes campaign that aims to help eradicate loneliness across the UK.
Good Morning Britain’s 1 Million Minutes campaign launches Thursday 1st December from 6am on ITV1 and you can pledge your minutes today.
Alongside GMB presenters, familiar faces across ITV, celebrities and influencers alike will also get involved and show their support both on air and online, with the show curating bespoke content that will touch all regions across the UK.
"I am absolutely delighted that Sands has been chosen as one of the charities for this year's 1 Million Minutes campaign. Every minute of someone's time that is pledged to Sands will make a real difference to the thousands of bereaved parents, grandparents, siblings and other family members who can feel alone and isolated in their grief.
"There are lots of rewarding ways to spend your time together with Sands. I hope many people from all walks of life will pledge their minutes to help someone who is feeling lonely or isolated after pregnancy or baby loss."
- Clea Harmer, Chief Executive
Now in its seventh year, the initiative aims to encourage viewers to pledge their time to charities that tackle the issue of loneliness. Since launching in 2016, a staggering 404 million minutes of time have been donated to charities in need of volunteers who can connect with those who feel alone.
As well as Sands the charities involved this year are Alzheimer’s Research UK, Alzheimer’s Society, Grief Encounter, Re-Engage, Royal Voluntary Service, Home-Start and the Chatty Cafe Scheme.
“I don’t want anyone to experience the pain of loneliness, and I fear that as people cut back during this crisis they may become more vulnerable.
“Our entire GMB family is proud to support 1 Million Minutes - a campaign that actively seeks to make a difference in tackling loneliness. We hope to encourage the nation to do whatever they can, big or small, to help support those who are suffering from the effects of loneliness and isolation this year.”
- Susanna Reid, Good Morning Britain host