Sands’ Charlotte Bevan, was interviewed on the ITV Lunchtime News about The Lancet's Ending Preventable Stillbirths research series findings and the UK’s slow progress in the rate of stillbirth reduction. She also spoke about what a life changing experience the death of a baby is.

Sands’ bereaved parents Maxie Allen and Rosalind Levine, whose daughter Alexandra Scarlet May Haddow-Allen died at 41+2 weeks during labour in 2012, also shared their personal experience to raise awareness on ITV. 

View Maxie and Rosalind's personal experience here.