Who will you run for this Baby Loss Awareness Week?

REGISTER YOUR INTEREST FOR 2024 NOW

Sign up to this year's Ribbon Run to help break the silence around baby loss and continue to save babies' lives.

Please note: Registration for our 2024 Ribbon Run is currently closed, however you can register your interest and you will be the first to hear about this year's event. 

Various supporters out walking wearing their Ribbon Run T-Shirts

What is Ribbon Run?

Ribbon Run is a sponsored 5,10 or 15km run, walk or jog where thousands of people come together to remember their babies and raise funds for Sands. It's free to sign up and it's up to you how you take part. You can run it, walk it, push it, or jog it; alone or with friends and family.

When is Ribbon Run?

Join us on Saturday 12th October during Baby Loss Awareness week. If you can't make that day feel free to complete your Ribbon Run any other day during Baby Loss Awareness Week which is 9-15 October 2024. 

Register here 

Sign-up button


Interested in becoming a Ribbon Run Champion?

A Ribbon Run Champion is someone who would like to organise a 5km Ribbon Run in their local area which others can join in. This 5k could take place around your local park or at your nearest Park Run with family and friends, allowing other Ribbon Run participants to join if they're local.

As a Ribbon Run champion would will be fully supported by Sands every step of the way, and will receive various tools to help you including:

  • A Ribbon Run t-shirt with 'Champion' on the revers so that you can be easily identified
  • Pink and blue laces
  • A host of marketing materials to promote your local Ribbon Run
  • Photo props
  • Event checklist
  • About Sands cards to hand out

More information about what's involved in being a Ribbon Run and how to apply can be found here.


Baby Loss Awareness Week

Baby Loss Awareness week starts on 9th October and ends on the 15th October, with the global Wave of Light at 7pm (local time).  

Find out more about Baby Loss Awareness Week.  


Any questions?

Please do read through our FAQ's below but if you can't find the answer you're looking for please do contact our fundraising team by emailing ribbonrun@sands.org.uk 

When is Ribbon Run?

Ribbon Run is during Baby Loss Awareness Week which is 9 - 15 October 2024. We are encouraging our participants to do their Ribbon Run on Saturday 12th October. But if you can't do it on the Saturday you can of course do it any other day that week. 

Do I have to run?

Ribbon Run is completing 5, 10 or 15km your way. You could run, walk, push, roll, jog or skip. Whatever suits you! 

We did think if you're getting into running, you could us this as your goal to run 5km non stop. Or if you've been walking for a while, why not step it up and try and run 5km on this day during Baby Loss Awareness week. 

Where can I take part in Ribbon Run?

Ribbon Run is a virtual event. So  you can complete your Ribbon Run at home, at the gym, at the park or up a mountain! Wherever you want to take part it's up to you. You don't have to log it, you just have to make sure you complete your Ribbon Run during Baby Loss Awareness Week. But we would encourage you to take part on Saturday 12th October.

How do I sign up?

Sign up to the Ribbon Run here

How much is it to take part?

It is FREE to take part and receive a Ribbon Run t-shirt.

If you raise £100 by 30 September you will receive our Baby Loss Awareness Week Pink and Blue laces to wear on Ribbon Run

If you raise £150 by 31 October you will receive a Ribbon Run medal

All participants will receive a Ribbon Run certificate

How do I get pink and blue laces?

We ask that you raise £100 by 3 October to receive pink and blue laces in the post before Baby Loss Awareness Week

When will I receive a medal

If you raise £150 or more by 31 October then you will automatically receive a medal along with your certificate which everyone will receive.

Exit Site