Baby Loss Awareness Week takes place from 9 to 15 October every year. It’s an opportunity for parents, their families and friends to acknowledge and remember their precious babies who have died. It is is led by Sands in collaboration with 70 charities in the UK.

Baby Loss Awareness Week is an opportunity:

  • For bereaved parents, and their families and friends, to unite with others across the world to commemorate their babies’ lives.
  • To raise awareness about the issues surrounding pregnancy and baby loss in the UK, and push for tangible improvements in bereavement care and support.
  • To let the public and key stakeholders know what charities and other supportive organisations are doing on bereavement care and support around pregnancy and baby loss.

Sands Ambassador David Haig is supporting Baby Loss Awareness Week

We're delighted that the actor David Haig has recorded this exclusive video, talking about why Sands and Baby Loss Awareness Week are so important to him and his family.

Get involved with Baby Loss Awareness Week 2019

Pregnancy and baby loss is often a taboo subject. You can help to break the silence around baby loss by talking to your friends, family and colleagues about Baby Loss Awareness Week, wearing a special pin badge, turning UK pink and blue and lighting a candle on 15th October.

Break the silence

  • View our animation about pregnancy and baby loss and share it with everyone you know!

  • Snap a selfie or a photo wearing your pin badge (on sale now HERE) and share it on social media – remember to add #BLAW2019 and tag @babyloss on Instagram.
  • Use our specially designed Baby Loss Awareness Week images on your website, blog, Facebook, Twitter, Instagram, or work intranet.
  • Sign up to the Twibbon and show your support on your Twitter, Facebook or Instagram profile.
  • Join the global Wave Of Light at 7pm local time on 15 October. Simply light a candle and leave it burning for at least 1 hour to join us in remembering all babies who have died too soon. Post a photo of your candle to Facebook, Twitter or Instagram using #WaveOfLight
  • Contact your local media about a Ribbon Remembrance Event or a local building that you have helped turn pink and blue!
  • Put up the Baby Loss Awareness Week poster in your local community, at any events you are organising or ask if a local shop will display them – download here to print at home  or print professionally.
  • Join our mailing list to hear more and keep to date with Baby Loss Awareness Week, sign up here

If you have any questions please get in touch:

Stuck for what to say? Suggested social media posts about #BLAW2019

Get involved

There are so many ways to get involved and help raise awareness: from changing your social media covers or profile with our Twibbon, to downloading posters, finding landmarks to turn pink and blue and of course wearing the pin. Show your support and let's make 2019 the best year yet!

Support the "Out Of Sight, Out Of Mind" campaign

This Baby Loss Awareness Week we are calling on Governments across the UK to take action to ensure that all parents who experience pregnancy or baby loss and need specialist psychological support can access it, at a time and place that is right for them, free of charge, wherever they live.

Thousands of parents experience pregnancy or baby loss every year, many will go on to experience psychiatric illness that requires specialist support, triggered by intense grief and the trauma of their experience.

Our research shows that too often this support is unavailable, inaccessible or inappropriate. Bereaved parents are falling through the gaps between policy and funding, regularly overlooked altogether.

Download the report, watch the video and find out how to support the campaign here.

Join the global “Wave of Light”

Baby Loss Awareness Week culminates with the global ‘Wave of Light’ on 15th October, which is also recognised as International Pregnancy & Infant Loss Remembrance Day

We would like to invite you to join other families across the world by lighting a candle at 7pm local time and leaving it burning for at least one hour to remember all babies that have died too soon. This can be done individually or in a group, at home or in a communal space.

Take a photo of your candle and post it to Facebook, Twitter or Instagram using #WaveOfLight at 7pm local time.

Wherever you do this, you will be joining a global ‘Wave of Light’ in memory of all the babies who lit up our lives for such a short time.

Join our virtual Wave of Light: you can help make a real and lasting difference to the lives of bereaved families and help to save babies‘ lives by lighting a virtual candle during October.

Each candle lit in memory of a precious and much wanted baby, will be supporting our vision of a world where fewer babies die and helping to ensure that every bereaved family, wherever they live in the UK, gets the care and support they need, when they need it, for as long as they need it.

Wear the Pin

Buy your Baby Loss Awareness ribbon pin badge to support families affected by the death of a baby

This Baby Loss Awareness Week we need your support to raise awareness that baby death is a tragic issue that affects thousands in the UK alone every year.

We want as many people as possible to wear the badge during Baby Loss Awareness Week 9-15 October. This will help us to raise awareness of baby loss.

A number of the charities involved in promoting Baby Loss Awareness Week have the awareness pin badge available to buy from their websites. Money raised from sales of the badges will go to the charity you purchase it from, and will be spent on the important work they carry out.

Pins are on sale now!

Don’t forget to share your pictures with the pin badge to show your support and help raise awareness one ribbon at a time. Simply post a photo wearing your pin badge on Facebook, Twitter and/or Instagram using the #babyloss hashtag.

Subscribe for updates

Stay up to date, get the latest updates about Baby Loss Awareness Week. Subscribing to the newsletter is easy and quick.

Take part in events

See tips to create an event or check out existing events you can join.

Become a member or supporter

There are two ways to be directly involved – either as a member or as a supporter. Learn how to become one.