Taking place 9 - 15 October every year, Baby Loss Awareness Week raises awareness of pregnancy and baby loss in the UK.

Throughout the week, bereaved parents, and their families and friends, unite with others across the world to commemorate the lives of babies who died during pregnancy, at or soon after birth, and in infancy.

Led by Sands, the Baby Loss Awareness Alliance is a collaboration of more than 100 charities working together to break the taboo and drive improvements in policy, bereavement care and support for anyone affected by the death of a baby.

This year we are delighted that NatWest Group are proudly supporting #BLAW2021 in partnership with Sands and hosting a series of live panel discussions during the Week.


Get involved with Baby Loss Awareness Week 

Pregnancy and baby loss is often a taboo subject. Help us break the silence around baby loss by talking to your friends, family and colleagues about Baby Loss Awareness Week, wearing a ribbon pin, finding landmarks to turn pink and blue and joining the global #WaveOfLight on 15 October. You can also show your support by changing your social media covers or adding a Twibbon to your profile. Remember to use #BLAW2021 in all your posts about the Week! Let's make 2021 the best year yet! 

Learn more at www.babyloss-awareness.org

Other things you can do:

Live discussions on Facebook hosted by Natwest Group

Live discussions on Facebook hosted by Natwest Group

This year we are delighted that NatWest Group are proudly supporting #BLAW2021 in partnership with Sands.

We are working with NatWest Group to bring you free virtual panel discussions throughout the week which will be streamed live on the BLAW Facebook page.

Topics for daily panel discussions:

  • Monday 11 October – Looking after those who provide care and support and those on the frontline
  • Tuesday 12 October  – Looking after siblings (children and adults)
  • Wednesday 13 October – Looking after partners
  • Thursday 14 October  – Looking after each other as a community (including the workplace)
  • Friday 15 October – Remembering your baby and Wave of Light

Do make sure you click 'Follow' on the BLAW Facebook page so that you don't miss updates about the discussions and everything else that is happening during the Week.

Join the global Wave of Light

Baby Loss Awareness Week culminates with the global Wave of Light on 15 October, which is also recognised as International Pregnancy & Infant Loss Remembrance Day.

Join the global Wave Of Light at 7pm local time on 15 October. Simply light a candle and leave it burning for at least 1 hour to remember all babies who have died too soon.

Post a photo of your candle to Facebook, Twitter or Instagram using #WaveOfLight

Wear the ribbon pin

Wear your ribbon pin during Baby Loss Awareness Week 9-15 October to show your support for bereaved families and help raise awareness one ribbon at a time. Snap a selfie or a photo wearing your pin badge and share it on social media – remember to add #BLAW2021

Pins are available to purchase here

Take part in Ribbon Run


Complete 5km at home, at the gym, at your local park or on the roads. No matter how or where, run 5k during Baby Loss Awareness Week. We're asking you to take part on Friday 15 October but if you can't make that date, complete it another day during Baby Loss Awareness Week. 

By taking part in Ribbon Run you will help us to continue breaking the silence around baby loss. Your support means we can continue to raise awareness of baby loss, provide support to anyone affected by the death of a baby and prevent more babies from dying. No parent, family member, friend or colleague should face baby loss alone and with your help, we will always be there for them.

Run your 5k in memory of your own baby or babies, a friend’s or colleague's, or dedicate your run to all the babies that have gone too soon. 


Become a member of Baby Loss Awareness Week Alliance

Get involved in Baby Loss Awareness Week as an organisation and become a member. 

Join Baby Loss Awareness Week as a member and make a difference today.

Ambassadors and Patrons supporting Baby Loss Awareness Week

In 2019 we had some amazing ambassadors and influencers supporting Baby Loss Awareness Week, including Will and Caro Greenwood, Malin Andersson, Nigel Martyn and many other celebrities, sports stars, bloggers and vloggers.

Watch this special video where they express their support and speak about the importance of breaking the taboo on pregnancy and baby loss.

We're delighted that the actor David Haig has recorded this exclusive video, talking about why Sands and Baby Loss Awareness Week are so important to him and his family.


The difference you've made

Thank you for making Baby Loss Awareness Week so impactful. Take a look at the difference we made in 2019

Together with you, our amazing alliance charities and partners, we were able to raise more awareness than ever before, helping to instigate real change through Government with our Out Of Sight, Out of Mind report. Our incredible ambassadors shared their experiences encouraging our dedicated supporters to speak out and break the silence around baby loss. 

Take a look at the Baby Loss Awareness Week impact infographic or watch the animation below.

BLAW 2021 Debate in Parliament

Last week, MPs held a debate to mark Baby Loss Awareness Week 2021. There were very powerful speeches from many MPs sharing their own and their constituents' experiences. They raised the need for more staff and resources in maternity services, better bereavement and mental health care after pregnancy and baby loss and more action to reduce avoidable deaths.

The Government response to the debate was made by new minister, Maria Caulfield MP. We were very pleased that she committed to further action on funding for bereavement suites, specialist staff and training.

You can watch the debate here and read a transcript here.


Wellbeing activities for bereaved parents during BLAW

  1. https://www.fertilityhelphub.com/


  1. Bereaved Parent Online Support Events - Care for the Family
  • Our special online support event offers understanding, encouragement and support to any parent who has suffered the death of their child, in any circumstance and at any age.
  • Next events taking place on October 16th and December 4th 2021
  • The event costs £15, to help cover admin feed but there is a ‘free ticket rate’ option when booking for those who are unable to afford this.


  1. Welcome - A Child of Mine
  • Uttoxeter Help Point – regular coffee mornings for anyone affected by the death of a baby or child at any age.
  • Meetings at 9.30am, Uttoxeter Cares, 2 Hermitage Gardens, Holly road, Uttoxeter, ST14 7DT
  • For more information contact Gayle on 01785 282343 or 07803 751229
  • Next meetings for 2021: Monday 18th October and Monday 29th November


  1. Home - Adam Blue Official (adamblueofficial.com)
  • Bereaved Parents Support Network. 
  • Adam Blue is committed to providing ongoing assistance and support to all bereaved parents. We aim to provide a judgement-free, safe and gentle space for everyone to land.


  1. https://littlewhitefeathers.com/
  • Website selling handmade cards and gifts to treasure in the hope of bringing a little comfort to anyone affected by the loss of a baby, child or a loved one. 
  • Personalised candles currently on sale for Baby Loss Awareness Week 2021


  1. https://www.eventbrite.com/e/sunday-tea-the-launch-tickets-166970875383


  1. https://www.whitworth.manchester.ac.uk/whats-on/exhibitions/upcomingexhibitions/stillparents/


Turn your social media #PinkAndBlue, support Baby Loss Awareness week and join the global Wave of Light by downloading our social media resources:

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