Posted 23 March 2017

Employees at Aldermore, the specialist bank, have chosen Sands as their Charity of the Year for 2017. 

To select their Charity of the Year, Aldermore’s employees were asked to nominate causes and the winning charity was chosen through a Bank-wide vote. We were put forward by an employee from Aldermore’s Wilmslow office whose friends were helped by Sands following the sad death of their daughter.

Aldermore Group PLC is a specialist bank offering straightforward products to Small and Medium-sized Enterprises (SMEs), homeowners, landlords and individuals. Aldermore has no branch network but serves customers and intermediary partners online, by phone and face to face through its network of regional offices located around the UK. 

Throughout 2017, the Aldermore Community Team (ACT) will hold a series of fundraising events for Sands. The Bank will match the amount raised at each event, up to a maximum of £250, via its “pound for pound” scheme.

Susy Gould-Obiora, Senior Trust and Corporate Fundraiser at Sands, said: “We are delighted that Aldermore has chosen Sands as its Charity of the Year. Without the vital support and incredible generosity of our supporters, fundraisers and volunteers, Sands would not be able to continue to support bereaved parents and their families.  Our corporate partners play an important role in raising funds and awareness to enable us to deliver the wide range of services that we offer and we are very much looking forward to partnering with Aldermore over the coming year.”

Dana Cuffe, ‎Chief Operating Officer at Aldermore, said: “We’ve been greatly impressed by the work that Sands does to support families impacted by stillbirth or neonatal death so we’re very pleased to name them Aldermore’s Charity of the Year for 2017. The cause is especially important to a member of our Wilmslow team who witnessed the vital support that the charity provides to families affected by the death of a baby. Our employees are really excited about supporting Sands’s activities through our fundraising initiatives this year.”

If you would like more information about how your company can partner with Sands then please contact Susy Gould-Obiora, Senior Trust and Corporate Fundraiser

T: 0203 598 4915     

E: Susy.Gould-Obiora@uk-sands.org

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About Sands

Sands exists to reduce the number of babies dying and to support anyone affected by the death of a baby, before, during or shortly after birth, whenever this happened and for as long as they need support. Babies are dying every day. Currently in the UK, 13 families a day suffer the heartbreak of losing their baby before, during or shortly after birth. That’s around 4,500 babies a year. And at least 15% of pregnancies end in miscarriage. These numbers are shocking and show the scale of the problem. Currently, far too many babies die without scientists, doctors, midwives, or their own parents understanding why. That’s why we believe research is vital in improving our understanding of how to save babies’ lives and using that evidence to drive changes in maternity policy and practice. For more than 40 years, Sands has been here for anyone affected by pregnancy and baby loss to offer understanding and comfort through its Freephone helpline, online community and resources, and locally through a UK-wide network of around 100 regional support groups. Sands works in partnership with health care professionals, trusts and health boards and offers a range of training programmes and bereavement care resources to ensure that every bereaved parent and family receives the best possible care wherever they are in the UK. Sands supports and promotes research to better understand the causes of baby deaths, improve maternity safety and save babies’ lives. The charity also raises awareness of baby loss and works with governments, key influencers and other stakeholders to make reducing the number of babies dying a priority nationally and locally.
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