We are delighted to announce that Love Island star, body confidence activist and mental health advocate, Malin Andersson, is our new ambassador.  

Malin was supported by Sands when her baby daughter Consy was born on 23rd December 2018. Consy was born seven weeks early in December and was cared for by Great Ormond Street Hospital, but sadly died on 22 January.

Malin Andersson said: “It’s almost a year until what would have been Consy’s first birthday, and I can’t express how much my heart hurts for that. Nobody deserves to go through losing a child.

“But what I can say is that I’m so privileged to announce that I am now Sands’ official ambassador after an exciting meeting this week. Giving back is something I’ve always wanted to do.

“It’s a privilege to be part of such an amazing charity. Let’s break the stigma and keep raising awareness of baby loss.”

Malin will be helping us to raise awareness around baby loss and promote our work to help reduce the number of a babies that die before, during and shortly after birth and to support anyone affected by the death of a baby. She will help us to reach out to a younger audience and future parents.

The vision at Sands is for a world where fewer babies die and anyone affected by the death of a baby receives the best care and support for as long as they need.

Clea Harmer, Chief Executive at Sands, said: “We were delighted to meet Malin last week and to discuss the many different ways she can help us to break the silence around baby loss. We are very grateful to Malin for her help and support and look forward to working closely with her in the future.”

Malin supported the annual Baby Loss Awareness Week (9-15 October), by sharing her story and helping to break the taboo around baby loss with a video message.

The Week exists to help start a conversation on the subject and provides an opportunity for bereaved parents to remember their babies who have died.

Malin has also become a mental health advocate due to a series of unfortunate events in her life and now wishes to spread mental health awareness throughout. She promotes body confidence and shares her trauma to help others. 

Picture: Malin Andersson.