Sands’ Board of Trustees is responsible for the governance of the charity - making sure that Sands is effectively and properly run - and setting our long-term aims.

David Price's son Finn was born sleeping on Friday 13th April 2012 and Sands' support made a huge difference to him and his wife.

We asked David about his personal journey with Sands, why he wanted to become a Trustee, and his hopes for the future.

Hello David, please tell us a bit more about yourself.

I live in Northamptonshire with my wife, Lora, and my boys Ollie, Zac and Joss plus a very needy dog, Mabel.  I have worked for Barclays for 19 years and am currently undertaking a coaching qualification.  

In my very limited spare time I still attempt to play football (very slowly), try and generally keep fit and I have started to learn the piano.

How did you first find out about Sands?

I first became aware of Sands when we lost our son, Finn in 2012.  Sands provided us with a memory box and had enabled the maternity ward to provide us with a snowdrop room away from the main environment.

When did you begin to get involved in supporting our work?

I began to fund raise for Sands in 2013 running a series of half marathons.  Allowing me to give a little back and also channel my grief into something positive.

I then applied to become a trustee in 2018 and was confirmed at the AGM later that year.

Why did you want to become a Trustee?

I wanted to do more to support Sands and felt that given my corporate, commercial experience this was a way I could put my skills to the most effective use.

What do you find most inspiring about being on the Board?



The clarity of aims that the whole charity has and the level of colleague passion and engagement that this brings.  Plus the talent that exists across the charity.

How do you feel your experience, knowledge and skills make a difference to the work of the Board?



I aim to support our Director of Income and Engagement Daniel and his team in terms of fundraising strategy.  I am a member of the finance, risk and audit forum and look to use my financial experience to support these topics.

I also have a strong, wider network which I try and connect into Sands to help with key strategic items that are being worked through.

What do you think makes Sands special and unique as a charity?

I think what makes Sands special is the passion of its people plus the breadth of what it is trying to achieve, attempting, and succeeding to have impact in terms of research, lobbying, awareness, support and care.

If you had to describe Sands in three words what would they be?

Compassionate, driven, clear.



Is there a particular aspect of Sands’ work that most interests you?



I think the drive to reach all communities and ensure that baby loss support is available through Sands to whoever needs it.

If you had one wish for the future of Sands what would that be?

That we increase awareness of the consequences of baby loss.  I still think for some it is a taboo subject and I would love Sands to help people talk about this more and therefore increase the support friends and family provide to those affected directly.


Watch a video interview with David that was featured in our Impact Report (2021/22)

Find out more about Sands' Board of Trustees.

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