Sands is delighted to announce a partnership with Guru Technology. The Northamptonshire based technology organisation will be supporting Sands throughout 2021 to help raise awareness of baby loss and raise vital funds to support our work.

“Guru Technology Ltd partner with Sands due to our personal experience with the charity. We also find the beliefs and goals of the charity mirror what is important to us in our company DNA and vision.

“75% of our staff have had some sort of connection with Sands, whether that be first-hand experience of support after losing a baby, playing for the Sands United football team to raise awareness or fundraising for the charity. We are fully committed to the vision and values that Sands upholds.” 

Arran Kirton, Guru Technology

Our partners support Sands to provide expert bereavement support to anyone impacted by the loss of a baby, work in partnership with NHS Trusts and healthcare professionals and to fund vital research to improve survival rates for babies.

“Welcome to the team, Guru Technology. Our partners play a vital role in raising awareness of baby loss and supporting Sands in its mission to break the silence. Sands is committed to saving lives and supporting families and healthcare professionals when the worst happens.

“Your dedication will enable Sands to continue providing compassionate support to those who need it and to fund lifesaving research. Thank you.” 

Daniel Brett-Schneider, Sands Director of Income and Engagement 


If you’d like to become a corporate partner, please get in touch at or visit our Become a Partner page.

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