Dan leads the Fundraising and Communications teams who have a focus on delivering strong, sustainable income and delivering impactful communications to help raise awareness and engage people to take action. One of his key priorities is to work collaboratively across the organisation to develop an engagement model for Sands that seeks to take an insight led, audience centric approach to fundraising and communications, ensuring that all audiences and stakeholders are involved and supported by the charity in the way they want and when they need it.

Dan loves working on a daily basis with passionate, tenacious and talented people and knowing that he’s supporting bereaved parents. He’s also an advanced scuba diver and has been a serial guest on BBC Countryfile.

Jen joined Sands in September 2017 with 25 years’ experience in the health and voluntary sector. She heads up our Bereavement Support Services and Groups teams and holds a wealth of experience in frontline service provision having successfully setup services in hospitals, children’s hospices and the community.

Jen firmly believes that co-creation of services is vital in ensuring those services are effective, supportive and relevant to users. She’s passionate about working with families to support them through the hardest time of their lives and ensuring consistent, high quality services are available to them.



Jen lives in Suffolk, cycles a lot and has a not so secret passion for Strictly and printmaking.